At this stage you’ve collected leads, but until they’re customers they won’t be paying you. Our Digital marketing agnecy will help you nurture those leads so that when they’re ready to buy, they buy from you!
What is Digital Marketing?
Digital Marketing covers a whole range of activities across the marketing spectrum. Whether it’s Content marketing, Email marketing or Social media marketing, you will need to pick the right mix for your company. Firstly though it’s important to understand that Digital marketing does work.
Your website, if designed and developed properly, is a perfect vehicle to develop a content marketing strategy to get your page to the top of Google and in turn drive traffic and potential sales to your website. If done correctly, good content can increase brand or offer awareness, increase engagement and grow website traffic, which will ultimately lead to increased revenue.
Good content marketing activity includes blogging, social media updates, good infographics, good customer stories, video and audio podcasts, microsites and e-books.
Good content marketing is essential if you are running a long term email marketing plan of any degree. You’ll need to know how to write effective headlines that are proven to increase engagement, you’ll need to know how to break your main core offer down into bitesize chunks to attract potential clients to engage, and most importantly you’ll need to know how to plan an email marketing campaign that keeps potential customers constantly in the loop and constantly communicated to.
Social Media Marketing
To make the most of your Content marketing and Email Marketing campaigns you will need to consider investing time into a good social media strategy. Social Media Marketing can dovetail perfectly with Content and Email Marketing and will provide another weapon in your marketing to create awareness, add value and drive traffic back to your website.
For businesses, Linked In, Facebook, YouTube and Twitter are the main players, but also Instagram and Pinterest are very useful for businesses that have a visual offer, like interior designers or furniture retailers. When invested in and set up properly, Social Media Marketing is an extremely effective marketing tool for your business.